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Adele, Kris Jenner, and Chloe Bailey discovered it first. 173 others are trying to keep it secret.

The Soft Routine — Vol. 1

Sale price£4.99
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The Soft Routine — Vol. 1 

The first chapter in House of Beaut’s ongoing editorial series — a quiet exploration of beauty, ritual, and rhythm.

The Soft Routine is designed to be read slowly — a moment of calm within the rush. It moves through the stillness of morning: light spilling over linen, skin waking softly, and the gentle rituals that shape the start of the day.

Across five curated pages, this digital volume blends product discovery with atmosphere and intention — featuring a selection of independent beauty brands and rituals that embody the essence of House of Beaut: care, curation, and calm.

This is not a guide.
It’s an invitation to slow down.

  • Free samples with every order

  • Fast UK Shipping

  • Curated indie brands

The Soft Routine — Vol. 1
The Soft Routine — Vol. 1 Sale price£4.99

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